Hey, I’m Johanna, the founder and creative force behind Motive Media. I launched this business with one goal in mind—to help brands like yours cut through the noise and make an impact. Whether you’re a small business looking to build your presence or an established brand ready to level up, I bring strategy, creativity, and real-world marketing expertise to the table.

About Motive Media

Professional headshot of Johanna Jackson

A Bit About Me

My background is in corporate marketing, where I built a strong foundation in brand strategy, digital marketing and design. But I quickly realized I wanted more than just pushing numbers—I wanted to help businesses grow in a way that feels authentic, exciting, and true to their vision.

Beyond marketing, I’ve built a career as a freeride mountain bike athlete and content creator, growing my own brand and partnering with leading companies in the outdoor and action sports industry. I know firsthand what it takes to create an engaged audience, tell a compelling brand story, and turn followers into loyal customers.

Why Motive Media?

Great marketing goes beyond aesthetics—it’s about strategy, connection, and results. I don’t believe in one-size-fits-all solutions; every brand is unique, and your marketing should reflect that. Whether it’s designing a standout website, crafting a bold brand identity, or executing a high-impact marketing plan, I collaborate closely with my clients to bring their vision to life.

A Team of Trusted Experts

While I personally oversee every project, I don’t do it all alone. Motive Media is backed by a network of carefully chosen, like-minded professionals—each an expert in their field. From photographers to digital ad specialists, I collaborate with the best in the business to deliver top-tier results. This allows me to scale projects, bring in specialized expertise when needed, and ensure that every detail is executed at the highest level.

Let’s Create Something Great Together.

At Motive Media, I believe marketing should be more than just a necessity—it should be an opportunity to tell your story, connect with your audience, and grow your brand in a way that feels true to you.

Let’s chat and see how we can take your brand to the next level!

  • "I have been fortunate to have worked with Johanna on two separate work projects and I was thrilled with the results. Each time she has produced quality reels that we have seen great engagement on our social media pages. I appreciate her creativity, eagerness and attention to detail. I had great experiences shooting content with her and communication by email or phone was effortless."

    Sarah A.

  • "Working with Johanna was extremely easy and fun. She consulted on my brand reimaging as well as helping develop creative logo designs for both my website and social media presence. Couldn’t recommend her enough."

    Garrett S.

  • "I received professional, quality work from Motive Media. I would highly recommend them!"

    Jo A.

  • "Johanna is a gifted professional in this new and changing marketing medium. Social media is a vital part of any company’s marketing mix, and it isn’t something that can be done off the side of the desk anymore. It takes a knowledgeable professional like Johanna to make your business social media thrive. She has the unique ability to understand your business, and present it online the right way, with great dedication and enthusiasm!"

    Josh S.

  • "Johanna was AMAZING for social media coaching! She taught me the ins and outs of the apps I was using, helped me create templates and worked with me on content creation and graphic design. The accounts I work on have never looked so good and I couldn't have done it without her. 10/10 would recommend."

    Alysha P.